Glossary

Account Management is the process of managing customer accounts throughout the entire business relationship, from onboarding...

API Definition API stands for Application Programming Interface. It is a set of rules that allows...

Contact Management is the process of organizing, storing, updating, and managing customer and prospect information throughout...

Conversion Rate is a performance metric that measures the percentage of users, leads, or opportunities that...

CRM (Customer Relationship Management) is a strategy, process, and technology used by businesses to manage customer...

CRM Dashboard is a customizable visual interface that displays real-time business data, customer information, sales activities,...

CRM Integration is the process of connecting a Customer Relationship Management (CRM) system with other business...

CRM Reporting is the process of collecting, organizing, and presenting customer relationship data through reports that...

CRM Software is a technology platform that helps businesses manage customer relationships, sales activities, marketing campaigns,...

CRM System (Customer Relationship Management System) is a combination of technology, processes, and business practices used...

Customer Churn, also known as customer attrition, is the percentage of customers who stop doing business...

Customer Effort Score (CES) is a customer experience metric that measures how easy it is for...

Customer Experience (CX) refers to the overall perception customers have of a business based on every...

Customer Journey is the complete sequence of interactions a customer has with a business, from the...

Customer Lifecycle Management (CLM) is the strategy and process of managing every stage of a customer’s...

Customer Lifetime Value (CLV), also known as Customer Lifetime Value (LTV), is a business metric that...

Customer Retention is the ability of a business to keep existing customers engaged, satisfied, and loyal...

Customer Satisfaction (CSAT) is a customer experience metric that measures how satisfied customers are with a...

Customer Success is a proactive business strategy focused on helping customers achieve their desired outcomes while...

Deal is a sales opportunity that is actively being managed by a sales team and has...

Deal Management is the process of organizing, tracking, and managing sales deals throughout their lifecycle, from...

Lead is an individual or organization that has shown interest in a company’s products or services...

Lead Management is the process of capturing, organizing, tracking, qualifying, nurturing, and converting potential customers into...

Lead Nurturing is the process of building relationships with potential customers by delivering relevant information, personalized...

Lead Qualification is the process of evaluating whether a potential customer is likely to become a...

Lead Scoring is the process of assigning numerical values to leads based on their demographic information,...

Marketing Qualified Lead (MQL) is a lead that has demonstrated sufficient interest in a company’s products...

Net Promoter Score (NPS) is a customer loyalty metric that measures how likely customers are to...

Opportunity is a qualified sales opportunity that represents a potential deal with a customer. An opportunity...

Opportunity Management is the process of tracking, organizing, and managing qualified sales opportunities throughout the sales...

Pipeline is a visual representation of every sales opportunity moving through predefined stages, from the first...

Sales Analytics is the process of collecting, analyzing, and interpreting sales data to measure performance, identify...

Sales Cycle is the series of repeatable stages a sales team follows to convert a prospect...

Sales Cycle Length is the average amount of time it takes for a sales opportunity to...

Sales Dashboard is a visual interface within CRM software that displays real-time sales metrics, key performance...

Sales Forecasting is the process of estimating future sales revenue based on historical data, current sales...

Sales Funnel is a visual model that represents the stages potential customers move through on their...

Sales Pipeline is a visual representation of the stages that sales opportunities move through from the...

Sales Qualified Lead (SQL) is a lead that has been reviewed and accepted by the sales...

Sales Report is a structured document or CRM-generated report that summarizes sales performance over a specific...

Sales Velocity is a sales performance metric that measures how quickly revenue moves through the sales...

Win Rate is a sales performance metric that measures the percentage of sales opportunities or deals...